Expenditure for advertisements issued to Print Media, Audio-Visual Media and Outdoor Publicity Media year wise report…

Expenditure for advertisements issued to Print Media, Audio-Visual Media and Outdoor Publicity Media year wise report…

EXPENDITURE ON ADVERTISEMENTS BY DAVP

The number of advertisements issued along with the expenditure incurred by the Directorate of Advertising and Visual Publicity (DAVP) during each of the last three years and the current year, media/agency-wise are placed at Annexure.

DAVP issues advertisements keeping in view of the target audience, client requirement, budget availability etc. within the framework of the Print Media Policy and Audio Visual Policy of the Government along with the norms for Outdoor Publicity & Media which are available at DAVP’s website www.davp.nic.in.

The print Media Advertisement Policy was last updated in October, 2007. Audio-Visual Policy was last updated in September, 2012. Outdoor Publicity norms was last updated in June, 2012. 

Year Print Media Audio-Visual Media Outdoor Publicity Media
No. of Advt. Amount No. of Advt. Amount No. of Advt. Amount
2009-10 15156 304.8 329 229 575 20.59
2010-11 16752 356.64 572 216 780 30.85
2011-12 17941 382.35 468 153.25 1120 45.47
2012-13 (As on 28.2.2012) 15825 334.56 323 108.56 950 108.55

The above information was tabled to a question in Lok Sabha by the Minister of Information and Broadcasting.

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